I can usually ask if they have a Roku and if they’ve seen the screen saver.” “It’s definitely the most visible piece of art I’ve done, and is a great reference when people ask what I do. Jones, in an email mediated through a Roku spokesperson. “I’ve seen it all over the world, as it greets me at Airbnbs, in restaurants and shows up in my social feeds,” said Mr. Young people had found their utopia if only they could crawl inside the television screen. According to Roku’s internal tracking data, a mention of “Roku City” occurs once every 11 minutes on Twitter. (Both the Space Needle and Avengers Tower loom in the background.) The animation hit Roku servers without much fanfare in 2018, but its status slowly grew over the next few years.īy 2022, TikTokkers were imagining what life might be like in the heart of Roku City and Gawker was drafting paeans to its beauty. Jones used a pulpy, art-deco cartoon he made for the reopening of the Franklin Theater in southern Nashville as a reference and built a skyline that borrows from all sorts of real-world and silver screen metropolises.
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